Leaflet marketing as the name suggests is the way in which you market your business or service through direct leafleting. This is usually to the local area to promote your business when it is first launched, although this can also be promotion of any sort, the key theme is it is a physically piece of mail (usually a flyer or leaflet, occasionally a letter) that is distributed to your potential clients.
You usually see this done by food stores, such as pizza shops or take-aways, to let you know they are there and ready to take your order! But there is also another side to leaflet marketing which is national or specific promotion and distribution, although more expensive the response rates for direct leafleting increase dramatically, with most campaigns being around the 20% response rate, vs a lower 2-5% for general local blanket distribution.
Build A Brand!
Building your brand should be the primary focus from your flyer distribution campaign, although it might be tempting to add many different aspects, to try and generate the sale on the first time, its important to not get carried away and actually stay on track to build a positive brand image through networking and connections. If you’re selling the best pizza in the world then you don’t need to offer a coupon? Although if you did the chances of people coming through the door are improved, so its all about what your specific business needs and what your long and short term business goals are.
Another thing to remember is return on investment. This is the most important aspect when it comes to delivering a strong marketing campaign. The only reason (eventually) you want to market is to make sales. Advertising helps increase sales but most of the time people just do advertising for the sake of it, its not something you “Just do” in a business, its probably the single most important thing to a successful business, and that’s not an exaggeration. Strong advertising can increase sales rapidly and increasing sales can save almost any business!
Plan – Your ROI
If you agree that ROI is extremely important in any type of branding and advertising you can utilise the ROI calculator on Leaflet Go to get started. They offer this free service without signing up, so that’s a good way to get an idea of what you should be looking to accomplish as well as the costs and response rates you should receive.
It’s also important to remember that response rates aren’t everything. You might send 1000 flyers and be disappointed with a 0.5% response rate. But selling to these 5 people means you will probably break even. Obviously this depends on what exactly you are looking for, but most of the time its easy enough to break even on a campaign if not even make a direct profit!
Time Rich Marketing
When you first start a business its likely you don’t have much funds to invest into a business of any sort. Most of the time you need £50k to explode a business. But if you have a lot of time and not a lot of money you can use some of these techniques. Leaflet marketing is one of these techniques! Use it wisely!
Remember to always stand out in your promotions, you should never just run a campaign to make a couple of sales, you want to WOW your audience, so they tell their friends and so on, this is how businesses expand rapidly!
Cheers for reading, comment, share and all that good stuff.
When writing one, it’s just as important to avoid certain mistakes as it is to take certain steps when creating the document. While there are many types of errors that you could make, here are some of the biggest ones that you should certainly try to avoid:
Not including relevant experience
It’s not necessary for you to include every project that you’ve ever done while working in a certain industry. However, you should certainly include important work experience related to that field. such as any SEO companies you have worked for. This will certainly help to distinguish you from other applicants. However, it can have the opposite effect if you omit such information, and could prevent you from landing your dream job.
Mass e-mailing your resume
This isn’t to say that you shouldn’t e-mail your resume to multiple companies. However, remember that the process is basically a numbers game. If you have zilch chance of getting a certain job, then it’s simply a waste of time and effort to send your resume to such companies. Try to pinpoint the companies and positions where you’ll have the best chance of getting hired.
Forgetting the company’s goals and strategies
It’s important to craft your resume keeping these issues in mind. Learning the company’s goals and strategies is just the start. You should also take some time to consider how you can help it to reach those goals. If you take that approach then writing your resume will be easier and more effective.
Bring you’re A-game
You should do this whenever you’re on the job, but it’s also important when you’re looking for a job. Your resume should be well-written, precise, and informative. Even if you have tons of experience and are well-qualified for a job, if your resume was thrown together in an hour, it’s highly unlikely that you’ll land the job.
Using “digital” too much
While digital marketing is indeed related to the digital world, avoid over-using the term in your resume. It will make the document seem redundant, and besides that could even cause software to filter out your resume.
Being overly boastful/proud
You should certainly show confidence in your resume. However, make sure not to sound too boastful or proud. Companies want to know how you’re qualified for a job, not how great you are.
It’s wrong to do it anyway, but it’s something you should definitely avoid doing when writing your resume. Besides the fact that the company will likely find out, it causes questions about your integrity. This is the biggest tip by our Australian professional resume writer friend who helped us put this article together. Even if you get hired, what’s the point as you will have to be someone else everyday you walk into work? Be cautious when there’s a fine-line between enhancing your accomplishments and lying.
Listing skills you’re not skilled at
This is a common mistake that people make when writing resumes, but definitely one that they should avoid. If you list skills that you don’t actually have, it definitely creates some ethical issues. However, besides that it can also automatically disqualify you for a job, as you might lack certain skill sets that are required for a particular position.
Starting a business is hard. There is no 2 ways about that one, but starting a business in an industry you know something about or are passion in, makes it a hell of a lot easier.
This is a guest post by the team at garage-shelving.co.uk who set up a garage racking and shelving company in less than 2 years and now are competing with the likes of B&Q and wholesale shelving giants. It’s not a topic that people usually even consider when they are setting up a business but the truth is the home improvement industry is one of the biggest in the world. After the financial industries Home Improvement is probably the best one to go into. Plus who really wants to be associated with the financial industries in 2016 and beyond!
5.) Curious London – A reletively old and experienced company that has bags of experience in the logo and graphic design branding area.
4.) Identica – Another graphic based branding agency. Ones that specilise in medium sized campaigns from £1-50k. Perfect for the super quick growing businesses that don’t yet have the corporate branding budget.
3.) SEO Division – A company specialising in online branding rather than offline or print. The go-to guys for anything related to online branding or digital marketing. As the name suggests the SEO Division is also a search engine optimisation company first and foremost. This means that you can almost guarantee a rankings boost when signing up for any branding or design options with the SEO Division as well.
2.) Bulldog Graphic Design – Coming in 2nd is underscore a relatively new company that does web-design and online branding but also caters for larger more corporate ready clients. If you’re growing but don’t know what angle to take with your business these are the people to go to. Bulldog graphic design provides high quality infographic design services as well as web design and SEO options. Although this branch of BullDog is quite new, the sister companies have been around for a long time and are very respected in the internet marketing and design space.
1.) The Branding Division– Another central London based branding agency that specialises in corporate branding campaigns for bigger clients such as F1, Mamma Mia and other West end shows. These are the go to guys for larger companies that have a budget to spend on brand management campaigns.
There is a big choice that comes pretty early in a business’s life, the decision to hire a web design company or to try and design a website yourself. The decision is usually based on 2 things: Time and money, which as you know we believe to be the 2 currencies of life.
Time and money
It’s easy to trade one for the other, but to have both it is very difficult. The most successful people in the world often say at one point or another in their journey they had nothing and what they are referring to is no time. Similar to the situation most businesses have when they start up, the owner, CEO or founders have to do everything themselves. But designing a website is something you do have control over.
If you do decide to do it yourself you need to be tech savvy. Whether you have any technical design knowledge is not really an issue, but if you are not tech-savvy in the slightest it’s not even worth starting. The first things you’ll need to do is decide what type of website you want to set up and “how long” you have to design it. If you want to learn to code HTML and give yourself less than 200 hours then simply give up now.
The best option is to create a wordpress site on your own domain. This makes it a lot easier to make changes and as long as you are tech savvy you can create a good website within 100 hours that can pass as a business’s homepage.
If however you go the design agency route, there are a few things to remember: 1.) Graphics & Logos – Are these included in the design? If so then perfect, if not, then why not? 2.) WordPress? Although you might want your designers to create a site from scratch, creating a wordpress site is better in the long run, as you can learn to make edits and don’t have to pay £50 per hour designer costs. 3.) Mobile friendly? Websites now need to be super-mobile-friendly. 50% of people search from a mobile device, if your site isn’t mobile friendly it won’t appear high in the search engines and it won’t generate you any traffic or conversions as a result.
On this subject, search engine optimisation is another key element. Make sure you take up a web design companies offer on this service, and ask them to show you case studies too. There are hundreds of specialised SEO consultants and SEO companies and although they charge 5 times as much as web design agencies, they are usually worth the money as they really do know what they are doing.
Your business has already been set up and because of the effort you have given to the start-up of your business, your business is now thriving. But being the entrepreneur that you are, you probably want to go to the next level. And what would that be? Expansion! So how should you do this? If you are willing to do this, then you should also be willing to provide the same amount of effort or maybe even more when you started up your business. Your expansion will depend on how much money you are willing to spend, the time that you have and your available resources. If you are ready to take the next step, then here are some tips.
Expand physically. This is the first thing that comes into the mind of everyone with regards to expansion. So what should you consider when opening a new location? Make sure that you have great staff who can help you get your new location up and running. Even though a new location does not necessarily mean a brand new business, you still should have a business plan. And the most important thing to consider is where your financing will be coming from with this new location. Choose the best possible location too for your new branch.
License the product that you have. This will give you royalties and monies as your brand continues to be sold. Licensing will lessen the risk and it is actually low cost. In your search for licensing partners, look for companies who provide the same service that you do. It will also help you if you hire an attorney that specializes in this.
Create alliances. Why? This will help expand your network and your product will reach more clients. The clients your allies could also be your clients. Choose your allies well though. You can also expand your twitter and social media following using: https://sixfortyone.co.uk/twitter/
Be diverse. Do not limit yourself to just one or maybe a couple of products. Develop products that can work well with the product that you currently have.
Explore new markets. It’s good that the market you are serving now is working well for you. But the question is, are there other markets that you can sell your product to? The answer is yes!
Get a government contract. There is no better way to make your business better known than to have a federal contract.
You can merge with another business or maybe even acquire a new one.
Globally expand. It is every entrepreneur’s dream to be known not just locally or nationally but globally. You do not need to get another business to be known globally. What you need to do is adjust your market so that your products or services will be able to accommodate an international market. But remember that you cannot do this all by yourself. What you can do is have a distributor who can sell your products to their local markets.
Use the social media to your advantage. Perhaps you can have your own website or use popular social networking sites to promote the service or product that you’re offering.
Hi and welcome to the site. GAN net is my (Harry) website talking about all things investing, finance and business. I also occasionally talk about technology and marketing as those are 2 topics i have recently started researching! Hope you enjoy the site!